GTM Heist
Revenue Engineering

More qualified deals, won faster.

Sales velocity is four numbers: opportunities opened, deal value, win rate, cycle length. We build and run the revenue engine that moves all four. You take the meetings. No spray-and-pray. No depending on one heroic salesperson.

Worked with

  • NAME & FAME
  • Coursinity
  • Qaswarah
  • Clearforce
  • MAG Growth
  • ALGooru
  • Pisc
  • RemotePass
The Operating Equation

One equation runs everything we build

This is the same math we use to scope your engagement, pick the next campaign, and report results. Every system on this page is a lever on one of four numbers.

Sales Velocity equals Opportunities times Deal Value times Win Rate, divided by Sales Cycle Length

You don't need more leads. You need more velocity.

Opportunities

We sort the world to find who needs you now. Multi-source sourcing and always-on triggers keep qualified accounts entering the pipeline, without anyone pushing a button.

Deal Value

A documented vertical strategy and deep qualification point the machine at the accounts worth the most, not the easiest to scrape.

Win Rate

Your ICP is reverse-engineered from customers who already pay you. Reps spend their time on lookalikes of closed-won, not on strangers from a list.

Sales Cycle

Positive replies come back verified, enriched with a phone number, and routed to a rep in real time. The first call happens while interest is hot.

If a build does not move one of these four numbers, we do not build it.

Engineered on the stack your team already trusts

The System

One brain. Six engines.

One intelligence layer feeds every play. Each engine exists to move a velocity number. Nothing else makes the roadmap.

The Brain

Enrichment Core

Clay+Claude

TAM Sourcing

Sort the world into a qualified universe.

Lead Scoring

Rank every account, only the top tier.

Automated Inbound

Catch and route the lead in minutes.

Launch Ads

Paid that hits the crosshairs.

Automated Outbound

Best customers to booked calls.

Rep Productivity

Reps get ready-to-call leads only.

One call and we map which engines move your numbers first.

Book a call
The Plays

Every play, drawn out

No black box. Here is exactly how each play runs. Scroll →

TAM Sourcing

TAM Sourcing

Every source, sifted into one qualified company universe.

Automated Inbound

Automated Inbound

A signal fires. We catch, enrich, and route the lead in minutes.

Lead Scoring

Lead Scoring

Every account scored. Only the top tier gets the 1:1 push.

Automated Outbound

Automated Outbound

Best customers to booked calls. Every reply handled.

Launch Ads

Launch Ads

Paid that hits the accounts already in the crosshairs.

Rep Productivity

Rep Productivity

The noise gets sorted. Reps get ready-to-call leads only.

CRM Enrichment

CRM Enrichment

Every lead completed, waterfall-enriched, phone-verified.

Always-On Trigger Campaigns

The pipeline refills itself

Lists go stale the day you build them. So the machine watches your market and fires a campaign the moment a real buying trigger shows up. Nobody has to remember to launch anything.

ICP job changes

A buyer you know lands somewhere new. The machine reaches them in week one, not quarter three.

New decision makers

A fresh sales or revenue leader means a fresh playbook. That is a buying window.

Funding and M&A

New money and new structures reset priorities. The machine is first in the door.

Country expansion

A company entering your market needs vendors who are already there.

Hiring waves

Five or more customer-facing hires signals growth pain the org is trying to solve.

Website visitors

Companies reading your pages get matched, qualified, and contacted.

Demo and meeting abandoners

Booked but never showed. The warmest cold list you own.

Marketing opt-ins

Every download and signup gets scored and, when qualified, routed into a sequence.

How we work

De-risk. Build. Hand over.

This is not a campaign we hand you. It is a machine we build around your numbers, run with your team, and hand over. A fixed engagement, not a forever retainer.

1
2
3

Month 0: De-risk everything

Before one message goes out, we define success, audit your CRM and past experiments, and size the real market.

  • Success KPIs agreed with every stakeholder
  • CRM audit and past-experiment review
  • Email and LinkedIn infrastructure reserved early

Month 1: Build the machine

We reverse-engineer your ICP from customers who already pay you, then build the system around it.

  • ICP from closed-won deals and call transcripts
  • Sourcing from many lists, never just one
  • Deep qualification before anyone gets an email

We run it, then hand it over

We run the machine with your team, train them on every play, and hand over full documentation. When the engagement ends, it keeps producing without us.

  • Your team trained to run every play
  • Every workflow documented and handed over
  • It keeps booking meetings after we leave
$4M+

Generated in Revenue

950+

Meetings Booked

21+

GTM Systems Built

The Engagement

Month 0 comes before Month 1

No outreach goes out until we have defined success, audited what you already have, and reserved the infrastructure. De-risk first, then build, then run.

Month 0 · De-risk
1Success KPIs + alignment
2CRM audit + past experiments
3TAM sizing, scope + timeline
4Reserve email + LinkedIn infra
Month 1 · Build
5Vertical research + strategy
6ICP from your closed-won
7Multi-source sourcing + qualification
8Campaigns live + signals set up
Always-on · Run
9Trigger campaigns fire automatically
10Re-enrich at 60–90 days + retarget
11Replies enriched + routed to reps
CRM hygiene runs the whole way through. Companies added, contacts associated, every reply logged.
Who builds it

Operators, not an agency

Our promise: every month, you depend on us less. That is our definition of success.

Most agencies are built to keep you needing them. GTM Heist is built the opposite way. We engineer your revenue engine, run it with your team, and hand over more of it every month. Everything we build stays yours. Not a marketing agency. Not a tool. Not a fractional SDR. Operators.

Mohamed Abuissa

Founded and led by Mohamed Abuissa

The Fit

Who this is for. Who it is not.

This machine has inputs. If you have them, it compounds. If you do not, we will tell you on the first call.

Built for you if

  • You sell B2B and your deal size justifies building a revenue engine.
  • You have closed-won customers. Your ICP comes from who already pays you, not from a guess.
  • Someone on your side can take the meetings. We fill calendars. Closing stays yours.
  • You want to own the machine. It runs in your accounts, on your CRM, under your name.
  • You will show us the truth: CRM history, call recordings, closed-lost reasons.

Walk away if

  • You are pre-revenue. Win your first customers by hand, then come build the machine.
  • You sell B2C or low-ticket. Below a real B2B deal size, the math does not work.
  • You want a blast of leads by Friday. We build systems that compound, not one-off sprays.
  • You want to outsource selling entirely. We are the engine, not your sales team.
  • You measure activity, not outcomes. Emails sent is not a number we will ever report as a win.

If the left column is you, we should talk.

Stop being your own best salesperson.

One call. We map your velocity equation, show which engines will move it, and tell you straight if it is not a fit.

Book a call